Coca Cola, which is one of the largest beverage companies, is trying to make a bold move of introducing alcoholic drinks for its customers. Reportedly Coca Cola is testing to sell Alcoholic soft drinks in Japan, and if the trial gets success, then it will be spread all over to the japan. US consumers shouldn’t think about it as of now because Coca Cola is testing this trial run in Japan only. But we can’t say anything about the future. The company already launched Lemon flavoured cold drink in May 2018, and soon they are going to start Lemon Do alcoholic soft drink next October.
Coca Cola has got inspiration for this unique drink from Japan’s popular canned drink called “chu-hi.” This so-called alcoholic soft drinks of Coca Cola is going to contain 3-7 percent of Alcohol. This product is highly unique, and it might be of its own kind, which will attract new customers in Japan. Japan’s head of business said that they had developed this new beverage after analysing Japan’s culture.
Japan is famous for its unique culture and people here might have liked it, but executives are not in the mood of launching it worldwide. The overall targeted customers of Coca Cola is entirely different, and this product is made explicitly for Japanese customers. Coca Cola is that beverage which has tried many times of launching a new cold drink product, but they did not get that much success with it. In 2006 the company launched a new coffee product which got failed miserably, but now they are starting it again with some modification. This fresh coffee flavoured cold drink is going to be made available in more than 25 international markets, and the company is expecting a positive response this time. US customers, on the other hand, will have to wait for alcohol contained beverage, but they might get it if the company gained success in Japan.
