Facebook has promoted one of its long term executives to fill the position of chief marketing officer. Former vice president of product growth and data analytics Alex Schultz has been promoted to fill the post of Antonio Lucio. Schultz is one of the oldest executives and has been in the company since 2007. The position has been lying vacant after Lucio announced his resignation last month. He had joined the popular social media platform in 2018 after leaving HP. While leaving Facebook, Lucio said that he took this step to dedicated 100 per cent of his time to ‘diversity, inclusion, and equity.’
Schultz has been one of the key executives of growth and data analytics. The move will bring the company’s marketing efforts and user growth under one person as he will continue in the role to work in the role of data crunching. Announcing the development on Facebook, Schultz said that he will try to use his experience in targeting, segmentation, and measurement to extend the massive reach of the company. Schultz is an executive sponsor of the LGBTQ resource group of the company. He added a personal note in the post saying Facebook is the first place where he has found that it is safe to be gay.
Schultz is part of the important growth team of the company and has been responsible for expanding into new markets and adding users. He was also one of the members of the group that compiled the company’s quarterly reports highlighting efforts needed to fight hate speech content on the platform. Some of the highest priority projects of Mark Zuckerberg are being handled by him. He was also given the responsibility of analyzing whether success Instagram was hampering the growth of Facebook in 2017. However, he is not a traditional chief marketing officer but his promotion to the post points out that may be the company is willing to take a more analytical approach while promoting its products.