Twitter has finally launched its highly anticipated paid subscription service in Canada and Australia. Termed as ‘Twitter Blue’, the service will give users of the microblogging site the ability to undo tweets. Apart from this, Twitter users will be able to judge their bookmark and can even change the colour of their app icon without paying anything for it. For using the subscription service in Canada, users will have to pay CA$ 3.49 while those in Australia will have to pay AU$ 4.4 per month. So those who want to use the premium feature will have to pay a price for it. The paid subscription feature comes as pressure is growing for app-based advertising. Twitter is the first leading social media platform to come forward with such a service.
Those using the paid subscription service will be able to edit the tweet if they find any mistakes or typos after tweeting it. However, this will be allowed only within few seconds of posting the tweet. This will be similar to the Gmail service that allows users to undo the sent mail within few seconds of sending it. Apart from this, the feature will give users access to extra tools. These tools will let them manage the bookmark feature of Twitter. The bookmark feature will let users move saved tweets in a folder. With the use of this service, users will be able to see long threads in a reader mode.
Those opting for the ‘Twitter Blue’ services will also have access to “dedicated subscription customer support”. But this will in no way going to be extended for moderation issues related to harassment and abuse. Sara Beykpour and Smita Mittal Gupta, product managers, said in a statement that they often heard people saying that Twitter never built power features to suit their needs. “Will things are now going to change. We took the feedback seriously and developed features that will fulfill the need of those who use Twitter the most. These features will take their experience to next level,” they said in a statement. They also clarified that a free Twitter is going to stay and will never go away. This paid subscription service will simply enhance the experience for those who want it, they said. Tough people were expecting that Twitter Blue will help them get rid of advertising entirely, it has been confirmed that Twitter will display promoted tweets to subscribers as well.