Mattel Launches PlayBack Program To Recycle Your Old Barbies, Matchbox Cars

Most of the manufacturers are aiming to go green and adopting ways to become more sustainable. Even the companies making toys are taking this seriously. This is apparently when Mattel has launched a program wherein it will take all the old toys and recycle them. The company has named the recycling program ‘Mattel PlayBack’. Under this program, Mattel is taking back Mega toys, Barbie, and Matchbox for free and then will reuse the parts to make future products. This is the latest step adopted by Mattel to reach the goal of having 100 per cent recycled, bio-based plastic or recyclable materials for all its products by 2020. The company wants to implement the same for even packaging.

So once you are done, make sure your Barbies don’t end up in the landfill. There is something better that they deserve. Moreover, Mattel is giving a free shipping label for all their qualifying toys. This can be collected from the official website of the company. Visit the official website of Mattel and then click on the ‘get started’ button. Mattel will take one hour after you submit the request to email the label. In order to supply the toys, you will need your own box. But you need not to clean the toys before mailing them. The only thing that the company has requested is to remove the batteries from toys. Mattel will separate all the toys collected on the basis of material type and then have them processed. The company said that those materials that can’t be repurposed will either be converted into other plastic products or used for making energy from waste.

Mattel is already working on making more eco-friendly toys. It used plant-based plastics to make three Mega Bloks sets last year. There is already a fully recyclable Uno deck that is called “Nothing’ But Paper.” Matchbox too showed its own tiny Tesla Roadster which was made from 99 per cent recycled materials and certified CarbonNeutral. It will be available to buy next year. And the most important thing is that the packaging will be done with recyclable and compostable material. It must be noted that there are other toymakers that are aiming to go green. Lego has already launched a program Replay under which it donates used bricks to non-profit organisations of children in the United States. Similarly, Hasbro has joined hands with TerraCycle to give a free shipping label to its consumer so that they can responsibly dispose of Hasbro toys and games.