NBA Icon LeBron James To Join Pepsi By Ending 18 Years Of Association With Coca Cola
NBA star LeBron James has been synonymous with Coca-Cola for around 18 years but he has now decided to switch allegiances. James is now reportedly joining the PepsiCo brand and is set to sign a new endorsement deal. As per the new deal with Pepsi, James is expected to promote the upcoming drink ‘Rise Energy’ of Pepsi’ Mountain Dew brand. It is being said that the deal could be extended companywide. The development comes at a time when the company has already signed deals with several other NBA players. One of the prominent players who signed the deal is Zion Williamson.
It must be noted that James signed a deal with Coca Cola way back in 2003. At that time, he had not even started his NBA career and remained with Cola ever since. In 2014, the beverage conglomerate launched ‘Sprite 6 Mix by LeBron James’. It was his signature drink and also featured its own campaign. But the NBA player’s pact with Coca Cola came to an end in September 2020. Sources privy to the development said that the contract of LeBron came for renewal at a time when both the NBA star and the beverage company were actively reviewing all options.
“The company wanted to make sure that its investment goes for a long term and benefit the company,” Coca-Cola said. The company said that the decision was mutually agreed upon. “After many rounds of discussion with the player and his team, it was mutually agreed that we should part ways.” Interestingly, Coca Cola was replaced by Pepsi as the official food and beverage partner of the WNBA and NBA in 2015. This had ended 30 years of partnership with Coca Cola. On the other hand, PepsiCo continued to grow its dominance and grabbed an even larger share of the market space by acquiring Rockstar in March 2020 for a huge USD 3.85 billion.
The global push for clean energy is driving an unprecedented surge in lithium-ion battery demand.…
Shin-Etsu President Outlines Earnings Strategy Shin-Etsu Chemical's president, Yasuhiko Saitoh, highlighted the company's strong earnings…
The recent surge in the prices of several basic chemicals in China has sparked optimism…
Introduction The global Epoxy Composites Market is poised for robust growth, expected to expand from…
Introduction The global Hydrotreating Catalyst Market is experiencing significant growth and is projected to reach…
Introduction The global Phosphates Market is poised for steady growth, with its size expected to…
Introduction The global Redispersible Polymer Powder Market is projected to experience significant growth over the…
Introduction The global Market for Copper Clad Laminates (CCL) is poised for substantial growth, with…
Introduction The global Cosmetic Emulsifier Market is anticipated to expand significantly from USD 712 Million…
Introduction The global Water Clarifiers Market is projected to expand from USD 7.4 Billion in…
Introduction The global Particle Board Market, valued at USD 24.2 Billion in 2023, is anticipated…
Introduction According to Market.us, The global Trenchless Pipe Rehabilitation Market is poised for significant expansion,…
Introduction The global Geohazard Market, focused on assessing and mitigating geological risks such as earthquakes,…
Introduction The Global Non-Alcoholic Tequila Market is poised for significant growth, anticipated to expand from…
Introduction The global Butyl Methacrylate (BMA) Market, with its broad scope of application across key…
Introduction The global Bio-Butanol Market is set for significant expansion, with projections suggesting growth from…
Introduction The global Hybrid Composites Market is poised for robust growth, projected to expand from…
Introduction The Polyhydroxyalkanoate (PHA) Market is poised for substantial growth over the next decade, driven…
Introduction The PMMA Recycling Market is poised for significant expansion from 2023 to 2033, with…
Introduction The Global Reflective Polarizing Films Market is poised for substantial growth, projected to expand…