Snap Buys Vertebrae For Undisclosed Sum To Work Towards Making AR Shopping A Reality
American multimedia platform Snap has acquired Vertebrae. It is a 3D and augmented reality commerce solutions provider. The company was founded in 2015. Snap, however, did not disclose the amount for which it acquired Vertebrae. Snap said that Vertebrae’s team will continue to work for its existing clients. Besides, it will also provide services to the new clients. Vertebrae CEO Vince Cacace said that joining Snap will help strengthen the 3D asset platform worldwide for brands, and retailers as well. Vertebrae in just five years of its service helped leading brands to create and manage 3D versions of their products.
The company had in 2019 working with social media giant Facebook on AR shopping tech. Toyota, Adidas is also among other leading brands as its clients. Vertebrae have so far managed to raise USD 10 million in venture funding. Snap’s idea behind acquiring Vertebrae is to ease uploading visuals and details about a product in 3D. Snap believes that this will open a new window for shoppers to access the products directly with detailed information and create engagement. It will increase the potential of buying the product directly. Snap sees AR as a new way to shop and enhance shopping experiences. The company earlier used AR tech for effects.
Snap has been working on enhancing AR shopping experiences. Vertebrae in a statement said that it will continue to work to make AR commerce easy and offer a new kind of experience to customers at touchpoints. Snap recently had a collaboration with Gucci. It allows customers to virtually try its products and make the right choice before buying. In May this year, Snap acquired WaveOptics. The company is an AR display provider. It will power Snap’s new Spectacles glasses. The company claims that the next-gen Spectacles seek to bring AR to life. Meanwhile, Snap has launched new AR tools and camera experiences. It has also launched Story Studio. It is a standalone app that comes with powerful editing tools for creators.
The global push for clean energy is driving an unprecedented surge in lithium-ion battery demand.…
Shin-Etsu President Outlines Earnings Strategy Shin-Etsu Chemical's president, Yasuhiko Saitoh, highlighted the company's strong earnings…
The recent surge in the prices of several basic chemicals in China has sparked optimism…
Introduction The global Epoxy Composites Market is poised for robust growth, expected to expand from…
Introduction The global Hydrotreating Catalyst Market is experiencing significant growth and is projected to reach…
Introduction The global Phosphates Market is poised for steady growth, with its size expected to…
Introduction The global Redispersible Polymer Powder Market is projected to experience significant growth over the…
Introduction The global Market for Copper Clad Laminates (CCL) is poised for substantial growth, with…
Introduction The global Cosmetic Emulsifier Market is anticipated to expand significantly from USD 712 Million…
Introduction The global Water Clarifiers Market is projected to expand from USD 7.4 Billion in…
Introduction The global Particle Board Market, valued at USD 24.2 Billion in 2023, is anticipated…
Introduction According to Market.us, The global Trenchless Pipe Rehabilitation Market is poised for significant expansion,…
Introduction The global Geohazard Market, focused on assessing and mitigating geological risks such as earthquakes,…
Introduction The Global Non-Alcoholic Tequila Market is poised for significant growth, anticipated to expand from…
Introduction The global Butyl Methacrylate (BMA) Market, with its broad scope of application across key…
Introduction The global Bio-Butanol Market is set for significant expansion, with projections suggesting growth from…
Introduction The global Hybrid Composites Market is poised for robust growth, projected to expand from…
Introduction The Polyhydroxyalkanoate (PHA) Market is poised for substantial growth over the next decade, driven…
Introduction The PMMA Recycling Market is poised for significant expansion from 2023 to 2033, with…
Introduction The Global Reflective Polarizing Films Market is poised for substantial growth, projected to expand…