Beta Carotene Powder Market Sales to Top USD 781.9 Million in Revenues by 2033 at a CAGR of 5.1%

Introduction

The global beta carotene powder market is experiencing notable growth and is projected to reach approximately USD 781.9 million by 2033, up from USD 475.5 million in 2023, representing a compound annual growth rate (CAGR) of 5.1% from 2024 to 2033. This expansion is driven by increasing consumer awareness of the health benefits associated with beta carotene, such as its role in improving vision and boosting the immune system. Additionally, the rising demand for natural and organic ingredients in food and beverages, along with the growing use of beta-carotene powder in dietary supplements and cosmetics, is fueling market growth.

However, the industry faces challenges such as fluctuating raw material prices and stringent regulatory standards. Recent developments include advancements in extraction technologies that improve the quality and efficacy of beta-carotene powder, as well as innovative applications in functional foods and nutraceuticals. As a result, the market is evolving rapidly, with companies focusing on enhancing product offerings and expanding their market presence to meet the growing consumer demand.

Kemin Industries Inc. is a prominent player in the beta-carotene powder sector, offering high-quality, stable beta-carotene products derived from natural sources. Their beta-carotene solutions are used in various applications, including dietary supplements and functional foods, to provide health benefits such as enhanced vision and antioxidant support. Kemin focuses on innovation and quality control to meet the growing demand for natural, effective ingredients in the health and nutrition markets.

Algatechnologies Ltd. excels in the beta-carotene powder sector by producing premium, naturally sourced beta-carotene from microalgae. Their advanced extraction technology ensures a high concentration of beta-carotene, which is used in dietary supplements, cosmetics, and functional foods. Algatechnologies emphasizes sustainability and quality, providing a reliable source of beta carotene that meets the industry’s stringent standards.

Key Takeaways

• Market Value: The Beta Carotene Powder market is set to grow from USD 475.5 million in 2023 to USD 781.9 million by 2033, at a CAGR of 5.1%.
• Natural Source Analysis: Natural sources dominate with 59.4%, driven by increasing consumer demand for natural and organic products.
• End-Use Analysis: Food and beverages lead with 32.6%, primarily due to its extensive use as a natural colorant and nutrient additive.
• Dominant Region: Europe leads with a 40.1% market share, reflecting strong regional demand for natural additives.
• High Growth Region: North America holds a 25% market share, with growth driven by the rising preference for clean-label products

Statistics

• Beta-carotene can be derived from both natural and synthetic sources. Synthetic beta-carotene is almost 100% transformed.
• Whereas beta-carotene, found in fruits and vegetables, comprises 10% of cis isomers, and the beta-carotene derived from algae is a mixture of all-trans form and 9-cis isomer in approximately equal proportions.
• Growth rate (CAGR) of 3.3%, Dunaliella is the best source of commercially produced beta-carotene. The content of beta-carotene can reach up to 14% of biomass, whereas the average concentration of carotenoids in most algae is only 0.1%–0.2%.
• Current major manufacturers of Dunaliella beta-carotene are BASF in Australia (40–50 tons/yr), NBT in Israel (2–3 tons/yr), and E.I.D Parry in India (1–3 tons/yr). Dunaliella is cultivated by a two-stage method for β-carotene production.
• The research method used was an experimental method with one-way analysis of variance (ANOVA) with a confidence level of 95% consisting of 3 treatments with 3 replications, namely the addition of  10%, 20%, and 30% (b/v). The results showed that β-carotene carrot powder with the addition of 20% maltodextrin produced the highest total β-carotene which was 29.160 ppm.
• The content of β-carotene in carrots ranges from 65–83 ppm.
• Beta-Carotene 10% DG is a nature-identical, free-flowing, microencapsulated beadlet powder standardized to 10% beta-carotene.
• Purity is 10% or 30% in Beta Carotene.
• It can dissolve 109mg of this product in 100ml of hexane at 0ºC, insoluble in water, propylene glycol, glycerin, almost insoluble in methanol and ethanol, and unstable to oxygen, heat and light.
• This economic assessment shows that production of β-carotene and other HVPs from D. salina using corn oil and SC-CO2 methods, as simulated, are both economically feasible with payback time of <10 years, that is, 5.9 and 2.7 years, respectively.
• Melting point of beta carotene 178-179 °C.
• Molecular weight of beta carotene is 536.9 g/mol.
• The price range is 8500.00 – 10200.00 INR/Kilograms.
• Natracol Beta Carotene 1% WSP is an orange-red powder. Beta Carotene suspended in oil is mixed and spray died on an edible base to form 1% Beta Carotene powder. pH levels of 1% water soluble powder are at 3.0-7.0.
• Natracol Beta Carotene 1% WSP is both Kosher and HALAL certified. It is FDA approved and FSSC 22000 certified.

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Emerging Trends

• Increased Demand for Natural Ingredients: Consumers are increasingly seeking natural sources of beta carotene powder, preferring products derived from plants or algae over synthetic options. This shift aligns with the growing trend towards clean and organic labels in dietary supplements and functional foods.
• Enhanced Health Benefits: Beta carotene is gaining attention for its potential health benefits beyond vision support, such as antioxidant properties and immune system enhancement. This broader health appeal is driving new product innovations and formulations in the market.
• Technological Advancements: New extraction and processing technologies are improving the purity and stability of beta-carotene powder, making it more effective and easier to incorporate into various products. Advances in microalgae cultivation and extraction techniques are particularly notable.
• Expanding Applications: Beta carotene powder is increasingly being used in a wide range of applications, including beverages, snacks, and cosmetics. This diversification is fueled by its versatile benefits and natural colorant properties.
• Sustainability Focus: There is a growing emphasis on sustainable production methods for beta-carotene powder. Companies are adopting eco-friendly practices and sourcing raw materials responsibly to meet consumer demands for sustainability and reduce environmental impact.

Use Cases

• Dietary Supplements: Beta carotene powder is widely used in dietary supplements due to its antioxidant properties and benefits for eye health. The global dietary supplement market for beta carotene is growing rapidly, with significant demand for products that support immune function and overall wellness. For example, the use of beta carotene supplements has been linked to a reduction in the risk of chronic diseases, supporting a market that is valued at approximately USD 475.5 million in 2023 and expected to grow.
• Functional Foods and Beverages: Beta carotene powder is added to functional foods and beverages to enhance their nutritional profile and provide health benefits. Products such as fortified juices, smoothies, and energy bars often include beta carotene to boost their vitamin A content. The market for beta carotene in these applications is expanding as consumers seek healthier food options.
• Cosmetics and Skincare: In the cosmetics industry, beta-carotene powder is used for its antioxidant properties and skin benefits. It is included in skincare products like creams and lotions to promote skin health and protect against oxidative stress. The growing interest in natural and effective skincare ingredients drives the demand for beta carotene in this sector.
• Animal Feed: Beta carotene powder is also used in animal feed to enhance the health and appearance of livestock. It helps improve the color of egg yolks and poultry skin and contributes to better overall animal health. The use of beta-carotene in animal feed is part of a broader trend towards improving the quality of animal products.
• Pharmaceuticals: Beta carotene powder is utilized in the pharmaceutical industry for its potential therapeutic benefits. It is incorporated into formulations aimed at preventing or managing conditions related to vitamin A deficiency and oxidative stress. The pharmaceutical sector’s use of beta-carotene powder is growing as research continues to uncover its health benefits.

Key players

Kemin Industries Inc. is a prominent player in the beta carotene powder sector, offering high-quality, stable beta carotene products derived from natural sources. Their beta carotene solutions are used in various applications, including dietary supplements and functional foods, to provide health benefits such as enhanced vision and antioxidant support. Kemin focuses on innovation and quality control to meet the growing demand for natural, effective ingredients in the health and nutrition markets.

Algatechnologies Ltd. excels in the beta carotene powder sector by producing premium, naturally sourced beta carotene from microalgae. Their advanced extraction technology ensures a high concentration of beta carotene, which is used in dietary supplements, cosmetics, and functional foods. Algatechnologies emphasizes sustainability and quality, providing a reliable source of beta carotene that meets the industry’s stringent standards.

Cyanotech Corporation is recognized for its strong presence in the beta carotene powder market, particularly through its focus on natural, algae-derived products. Based in Hawaii, Cyanotech specializes in producing high-quality beta carotene using sustainable practices. Their products cater primarily to the dietary supplements and health food industries, where they are valued for their purity and natural sourcing. The company emphasizes research and innovation, which helps maintain its competitive edge in the rapidly growing global market​.

Royal DSM N.V. is a key player in the beta carotene powder market, focusing on leveraging natural sources to meet growing demand for clean-label products. DSM’s beta carotene is widely used in food, beverages, and dietary supplements, providing both color and nutritional benefits. The company’s emphasis on sustainability and innovation has positioned it strongly in markets driven by health-conscious consumers seeking natural ingredients.

LycoRed Ltd. specializes in producing high-quality beta carotene from the fungus Blakeslea trispora. Their holistic production process ensures a stable, natural source of beta carotene that is widely used in food, beverages, and supplements. LycoRed’s commitment to sustainability and non-GMO products makes it a preferred choice for companies looking for reliable, natural ingredients.

Overseal Natural Ingredients Ltd. specializes in the production of highly concentrated natural beta-carotene powders and emulsions, allowing manufacturers to meet the rising consumer demand for natural ingredients. Their innovative products enable a seamless transition from synthetic to natural beta-carotene without significant cost increases or color variations. Overseal’s offerings are used across various sectors, including food and beverages, cosmetics, and dietary supplements, helping companies leverage the health benefits and market appeal of natural carotenoids.

Sensient Technologies Corporation is a leader in the production of beta-carotene powder, focusing on natural food colors. The company uses advanced technology to create high-quality, stable beta-carotene that meets growing consumer demand for natural ingredients in food and beverages. Their products are designed to offer vibrant color solutions while ensuring safety and regulatory compliance across global markets. Sensient’s expertise in food color innovation enables them to serve a wide range of applications, from beverages to dairy and confectionery products.

Valensa International LLC specializes in producing high-potency beta-carotene powder derived from natural sources, such as algae. Their focus is on nutraceuticals and dietary supplements, where beta-carotene is valued for its antioxidant properties. Valensa’s unique extraction processes ensure high bioavailability and stability, catering to the health-conscious consumer market. They emphasize sustainability and traceability, aligning with the growing trend of clean-label and plant-based products​.

Chr. Hansen A/S is a global leader in the natural ingredients sector, particularly known for its innovative work in the beta-carotene powder market. The company offers a range of natural carotenoids under its NutriPhy brand, which are utilized in various applications such as dietary supplements, food coloring, and functional foods. Their beta-carotene products are derived from natural sources like palm oil and are valued for their antioxidant properties, which contribute to health benefits such as improved skin health and protection against certain diseases​.

Mera Pharmaceuticals Inc. was a marine biotechnology company based in Hawaii, specializing in the development of natural products derived from microalgae using proprietary large-scale photobioreactor technology. In the beta-carotene powder sector, Mera leveraged its expertise in microalgae cultivation to produce high-quality natural beta-carotene, which was utilized in various industries such as food, supplements, and cosmetics. The company was known for its sustainable production methods and was eventually acquired in 2020, marking the end of its independent operations.

Conclusion

The global beta carotene powder market is showing strong growth, driven by increasing consumer awareness about health and the preference for natural ingredients. Beta carotene, a key ingredient in food, beverages, and dietary supplements, is valued for its antioxidant properties and its role as a provitamin A source. The market is projected to grow at a CAGR of around 4.9%, reaching approximately $1.26 billion by 2032. This growth is supported by trends like the clean label movement and rising demand for health-focused products in various regions.

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