Categories: Technology

Ubisoft Makes a Stronghold in Hyper-Casual Games Industry With the Acquisition of Green Panda Games

Ubisoft is quite popular amongst the PC and Console gamers for its excellent games. But the company is not much active in the smartphone games industry, while companies like Epic Games and Bluhole making ways onto the millions of smartphones. Ubisoft announced that they are acquiring Green Panda Games, which is a famous hyper-casual games developer. With this acquisition, the company has made two strongholds in the Hyper-casual games for Android and iOS industry. In 2016, Ubisoft acquired Ketchapp, the most prominent hyper-casual games developer and distributor.

Ubisoft announced that they had acquired the 70% stake in Green Panda games. The company has developed the games like Bee Factory and Golf Orbit, which has nearly 78 million combined downloads. This is the second time Ubisoft has acquired a hyper-casual game developer studio. Ubisoft and Green Panda Games have not declared any terms of the deal. Ubisoft has released only one condition from the agreement, which allows the company to buy the remaining 30% of the stake in Green Panda games shortly. With the mobile gaming industry is going to hit nearly $68.5 billion marks this year, Ubisoft is willing to earn the chunk from the same.

The Green Panda games are one of the most popular hyper-casual game developers for Android and iOS. The most popular game of the company is Bee Factory, which has more than 15 million downloads. The second most popular game is the Golf Orbit, which is one of the top-grossing games for the company. According to the report from Senor Tower, the in-app purchases from Golf Orbit are nearly $712,000. The numbers do not contain the figures of In-app advertising, which is undoubtedly more significant than the In-App purchases.

Samuel Roan

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Samuel Roan

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