Social media is undoubtedly one of the largest industry in the technology sector, and it has so many big companies which are growing in this business sector. Recently twitter reported its fourth-quarter earnings reports which show that company has managed to earn right amount of revenue, but if we look into its daily active users base, then it shows a different side of the story. According to the company’s report, Twitter currently has 126 million active regular users which they can monetize any time. If we look into the previous year’s data then in last year it had approximately 114 million daily active users. Current status shows that the company has managed to gain a good amount of active users from a period of twelve months only, but that’s not enough. Because from the last one quarter it has lost more than 5 million active users and most of them were bots or fake users. Company a few months revealed that they had banned all those counterfeit accounts which were created for promoting political propaganda.
Twitter has revealed that the company will not disclose how many daily active users it has instead they’re going to show how much monetizable daily active users (MDAU) are there. This decision of showing only MDAU indicates lots of things about the company. Many investors of it are worried about its future due to which company’s shares fell by more than five percent yesterday even after reporting a good amount of profits. If we compare twitter to other social media platforms, then it shows that this company will have to do many things to reach the top. Because Facebook has more than 1.52 billion daily active users and Instagram has 400 million users. However, Twitter has always been ideal for see who likes to see only informative currents happenings around the world.
